A pro-life marketing agency has tapped into artificial intelligence to quickly bring answers and counsel, through a chatbot named Olive, to pregnant women considering abortion.

Choose Life Marketing has announced that its new AI chatbot for pregnancy centers is called Olive, a name inspired by the peace and hope symbolized in olive branches throughout the Bible. According to the agency, Olive is the only pro-life AI advocate to exist and is always available in order to extend “calm and guidance to abortion-minded women searching for answers.”

“Designed specifically for Pregnancy Help Centers, Olive doesn’t follow a cold script; she listens, responds with warmth, and engages like a real person,” Choose Life Marketing said. “Whether a woman is abortion-minded, vulnerable, or simply weighing her options, Olive meets her with empathy, insight, and care — any time, day or night.”

According to the agency, the chatbot is specially trained to know the pro-life laws in different states and provide accurate information to women depending on their locations. Staff members at crisis pregnancy centers can also take over a chat, discuss alternatives to abortion with a woman, and pass the conversation back to Olive without disruption.

Other features include storing contact information and chat history to provide full context for future conversations, tracking to see how many conversations turn into appointments at pregnancy centers, and a customizable option to tailor the chatbot to a center’s specific mission and values.

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